Tuesday, March 15, 2011

Inside AdSense Blog

This Blog
Linked From Here
This Blog
 
 
 
 
Linked From Here
 
 
 

Affiliate Exclusive Opportunities from Top Retailers

Monday, March 14, 2011 | 7:00:00 AM
Labels:
Last holiday season, we introduced a unique chance for all AdSense publishers to access affiliate exclusive opportunities from Google Affiliate Network advertisers. We are happy to announce that the Affiliate Exclusive Opportunity program has been extended into 2011.

This March, you can earn more from your website by posting high-converting, exclusive opportunities from select Google Affiliate Network advertisers. When you post these on your site, you’ll earn a performance fee for every transaction that originated from your site. The offers will be available from Friday, 3/25, through Monday, 3/28, from over thirty advertisers, including:




$10 off each pair of men’s footwearSave $25 off $200 (exclusions apply)Free shipping on orders over $40

How do I promote these on my site?
To promote any of these exclusive opportunities, you need to be an approved publisher in Google Affiliate Network.
  1. Apply for Google Affiliate Network with your AdSense Publisher ID (or sign in if you are already a Google Affiliate Network publisher).
  2. Once approved, review offers and click the "Apply Now" link for every one that you wish to promote.
  3. Tracking links will be available in your Google Affiliate Network account by viewing the “Announcements” section of your Home tab. You can also search for “March Affiliate Exclusive Offer” links in the Links section on March 25.
When can I post these on my site?
The full set will not be live or valid until March 25, and all will expire at midnight. You may not post any of these exclusives until March 25. To learn more about Google Affiliate Network and other affiliate exclusive opportunities please visit this blog post.

Posted by Erica Seivert - Google Affiliate Network team
0 comments | Links to this post

Lunching, learning & optimizing in your city

Friday, March 11, 2011 | 8:35:00 AM
Labels: ,
Over the past three weeks, we’ve had the opportunity to meet a bunch of you in person. Through events in San Francisco, Mountain View, Charlotte and Atlanta, we’ve been able to see and optimize some incredible sites, as well as learn directly from you how we can continue to improve your experience with AdSense.

In San Francisco, around 50 publishers joined us in our office to network with one another, work with our optimization specialists, and chat with members of our Policy team for our first AdSense in Your City event of 2011. Since San Francisco is also our city, it was great to meet some local publishers, and watch some business connections form over coffee and snacks in our downtown office.


Mountain View welcomed around 20 new publishers to the Google campus so we could learn more about their experience getting started with AdSense. After discussing some great optimization tips as a group, we got a lot of invaluable feedback over lunch that will enable us to improve the newbie experience for the next generation of AdSensers. Deep diving into our help resources, the new AdSense interface, and our interactive learning materials, we got a lot of suggestions we can act on to improve the way we communicate and teach new publishers to set up and optimize their AdSense implementation. We’d love to hear more ideas about how we can make your first weeks as a publisher better, so feel free to leave us a comment here or join the conversation in our forum.

We just got back to sunny California after two quick days meeting publishers down South. Hosting optimization office hours at a funky Charlotte, NC coffee shop and then jetting off to meet more publishers in our Atlanta office the following day, we covered a lot of ground in an area of the country booming with awesome websites, interesting people, tasty food, and vibrant culture. Two days wasn’t nearly enough time for us to soak it all in, but we were able to leave having provided some great optimization tips to an area of the country that we don’t often get to see in person.

And the journey doesn’t stop here -- we’re planning to visit more cities in 2011, so leave us a comment with where you think we should go next. We hope to see you in your city soon!

Posted by Katrina Kurnit - Inside AdSense team

22 comments | Links to this post

New Interface Wednesdays: Bulk edit

Wednesday, March 09, 2011 | 8:10:00 AM
Labels: , ,
You might have read in a previous AdSense blog post that opting in to both text and image ads increases the pool of advertisers bidding for your site inventory -- which can in turn increase the amount of revenue you make from AdSense. In the past, changing all your ad units to accept both text and image ads might have taken a lot of time. But now, the new interface allows you to easily find and edit all or some of your ad units with just a few clicks.

Simply go to the 'My ads' tab in the new interface and under 'Content,' choose the 'Ad units' page. Using the checkboxes, select the ad units you’d like to edit, or simply select the checkbox at the top of the list to select all of your ad units. Using the 'Actions' dropdown, select 'Edit ad type.' Choose 'Text & image/rich media ads' and then click 'apply ad type.' Now any ad units that can be opted into both text and image will have this set as their ad type.

We recommend opting your ad units into both text and image to increase auction pressure, ensuring you will get the highest RPM possible. Keep in mind that some units such as link units and certain ad sizes cannot contain image ads, so you will not be able to modify these ad types.


Try it now! Navigate to the new interface and click on the My ads tab, and then 'Content,' followed by 'Ad units.'

Posted by Alex Benton - AdSense Engineer
4 comments | Links to this post

Introducing the new AdSense mobile interface

Thursday, March 03, 2011 | 8:45:00 AM
Labels: , ,
Today, we're happy to announce a new beta AdSense interface optimized for mobile devices. Now, when you visit www.google.com/adsense on your mobile browser, instead of the usual "desktop" AdSense, you'll be greeted by a simpler and faster version of AdSense. We built the AdSense mobile interface to give you quick access to the essentials in your account. You can easily check your earnings, get important alerts, and view reports (without the need for Flash) on your phone.


Just make sure you opt in to the new AdSense interface on your desktop, and then try it out! And if you prefer to use the usual interface on your mobile device, you can always switch to the desktop version (and back) through a link at the bottom of the screen.

Keep in mind the mobile interface is still in beta, so stay tuned for more features coming soon.

Want to discuss the new mobile interface with other publishers or give us your feedback? Join the conversation in our forum here.

Posted by Delwhar Hussain, Will Montgomery, Matt Clark - AdSense Engineering

25 comments | Links to this post

New Interface Wednesdays: New My Ads Layout

Wednesday, March 02, 2011 | 3:20:00 AM
Labels: ,
This week, we would like to highlight the new inventory management features in the new AdSense interface that let you easily search for specific channels, and see all associated ad units in a single click.

To try this feature, navigate to the My ads tab. In the sidebar under the 'Content' heading, choose ‘Ad units.’ Next, open the 'Advanced filters' section. If you type in the name of the channel you want to check out, you can hover over it and see the associated ad units highlighted in yellow. You can also click on the channel name to filter down the ad unit list just to the ad units tracked by that particular channel. If you would like to edit the ad units associated with the channel or any other channel information, visit the 'Custom channels' page for the product.


Try it now! Navigate to the new interface and click on the My Ads tab, and then 'Content,' followed by 'Ad units,' and then 'Advanced filters.'

Posted by Alex Benton - AdSense Engineer

3 comments | Links to this post

Earn additional revenue from AdSense for search

Tuesday, March 01, 2011 | 7:15:00 AM
Labels: , ,

Online readers have a very short attention span. You might be able to get users to your content, but what if they can’t quickly find what they’re looking for? That’s why it’s important to make sure that the users who come to your site actually stay there.

The solution is AdSense for search. This free, easy to implement product lets you place a Google search box on your website. It provides an additional layer of interactivity for your users, while helping you generate additional earnings from ads on the customizable search results page.

Here are some of our favorite AdSense for search features:

Site search: Allow users to search directly within your site to find the information they’re looking for without leaving your site.

Vertical search: Allow your users to search across multiple sites you select, including related sites you think users might find relevant or a network of sites that you own.

Keywords: You can use keywords to make search results more relevant to your audience and your site content. For instance, if you own a website about Pilates, you can enter keywords such as “exercise,” “fitness,” “meditation,” and “pilates.” As a result, when a user searches for “equipment,” the ads that appear will be specifically related to Pilates, rather than to any other types of equipment.

Ad location: You can optimize the location of your ads on search result pages. We recommend placing ads at the top and along the right-hand side, as we’ve found that this layout increases visibility and revenue.

Are you ready to give AdSense for search a try? You can find all the information you’ll need to set up AdSense for search here, or watch the video below to learn more!


Posted by Miguel Romar - AdSense Optimization Specialist

2 comments | Links to this post

AdSense in Your City is coming to Charlotte

Monday, February 28, 2011 | 8:15:00 AM
Labels:
In 2010 we kicked off the AdSense in Your City program by visiting and optimizing more than 400 publishers in six different US cities. We loved getting to meet you face to face, and are very excited to head down South this March to provide even more of you with personalized optimization tips!

On Wednesday, March 9, a few of our optimizers will be in Charlotte, North Carolina to hold 20-minute optimization sessions at a local coffee shop between 9:30 am and 4:30 pm. We’re going to keep it casual, so we can provide one-on-one consultations to as many of you as possible.

We’d love to meet you, so please fill out this form if you’ll be in the Charlotte, NC area on March 9 and would like to schedule an appointment with our team. Once we get your RSVP, we'll follow up via email with additional details if there's still room. Scheduling will be done on a first-come, first-served basis, but we’ll do our best to include as many of you as space will allow.

Hope to see you in Charlotte!

Posted by Katrina Kurnit - Inside AdSense team

4 comments | Links to this post

Help us learn how you create and share your online content

Friday, February 25, 2011 | 9:00:00 AM
Labels:
We want to learn more about our publishers, so we've put together a very short survey to help us better understand what types of content you create and how you share it with others.

Please take a few minutes to fill out this survey -- your feedback is important to us, and your input can help us improve AdSense! We really appreciate you taking the time to provide your thoughts. Thank you for participating!

Posted by David Hall - The Inside AdSense team

5 comments | Links to this post

Understanding your eCPM (effective cost per thousand impressions): Part 2 of 2

Thursday, February 24, 2011 | 8:31:00 AM
Labels: ,
Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and what factors impact it. In the Part 1 video, AdSense optimization specialist Matthew Carpenter-Arevalo discusses key variables you can use to better understand eCPM performance, including CTR (clickthrough rate) and CPC (cost per click).

Today, we’ll go a couple steps further and discuss how user behavior impacts eCPM and show you tools that can help you better understand your users’ traffic patterns.

User behavior refers to how users interact with your site. Generally, there are two types of users:
  • Return users who continually come back to your site and spend more time engaging with your content
  • Unique users who are arriving at your site for the first time in search of specific information that your site may or may not have
It’s important to understand the make-up of your audience, because different types of users will interact in different ways with your website.

To track and analyze user behavior to help you make informed decisions about your site, we recommend integrating Google Analytics with your AdSense account, so you can see data at more specific levels and by regions. We also suggest setting up channels to understand how the ads across specific pages on your site are performing.

In Part 2 of this video series, Matthew explains how user behavior affects eCPM and provides helpful tools to further analyze your site’s traffic patterns. Take a look at the video below to learn more:


Thanks for following our two-part 'Understanding your eCPM' series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your eCPM.

Posted by Meredith Blackwell - Inside AdSense team

3 comments | Links to this post

New Interface Wednesdays: Chart and change metric feature

Wednesday, February 23, 2011 | 8:25:00 AM
Labels: ,
Have you ever changed ad formats and wanted to see which actually performed better? Now you can, with the new chart and change metric features. If you've created and saved an ad unit in your account, you'll now be able to do this easily in your ad sizes report.
  • Start by visiting the Performance Reports tab and choosing the ad sizes report
  • Check the boxes next to each format you want to see and then click the Chart button
This overlays the earnings of both ad formats you've selected so you can compare them on the same graph. You can still toggle the metrics shown on the graph using the radio buttons to the right of it so you can compare CTR, RPM and other metrics that are relevant to you.


Try it now! Navigate to the new interface and click on the Performance Reports tab, and then Ad sizes.

Posted by Guillaume Ryder - AdSense Engineer

Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)